This project was the final project for Visual Design Practice class. The task was that we had to come up with a new brand and create stickers to advertise the brand. To go through the process of creating a brand. Creating a mood board to help create a visual identity for the stickers.
The brand created was called Comfy Cloud Clothing a clothing brand that aims to give clothing for young adults of all shapes and sizes. Provide some sort of transitory clothing for people. With material that is comfortable ( like for people with autism ), affordable and malleable. They can sell from casual to professional clothing.
Here is the final stickers for the brand.
Visual Tone: is cartoony like design with clouds. Have pastel warm colors with a balancing grey color. It would be inviting and comforting like the clothing it sells.
The Brand was created for the Problem: Most brands in fashion at physical malls are for people in certain sizes. And made by materials that are uncomfortable for some. This brand is here to solve that problem. Provide plus size clothing in comfortable material. Material that neurodiverse people would enjoy. Casual and professional clothing while having a transition between both. Transitional clothing for young adults entering the workforce.
We first had to create 2 persona’s of possible clients to orient our designs towards
Then a mood board and a stylescape would be created to help with the creating the visual tone, look and feel for the brand and with addressing the personas.
Mood board
Stylescape
To also help with creating the visual look of the brand, a mind map was created to brainstorm adjectives to brainstorm visual look and feel
Then to create the stickers, sketches were created
In vectoring these designs, black and white versions were created first.
To create the visuals for the brand typography and color palettes were chosen.
Color and text variations were considered as well.
Mock ups were created to show how the designs would look with how customers could interact with the stickers.
This project achieved the goal of the project which was to to create a 12 sticker branded sticker series for a clothing brand. ( with an overarching or cohesive theme ). To get the brand to new audiences and in its target audience Stickers to help the brand launch
Personal goal: Becoming a brand gives clothing for young adults of all shapes and sizes. Provide some sort of transitory clothing for people. With material that is comfortable ( like for people with autism ), affordable and malleable.