For this project for the Responsible Computing Club at SJSU, the Digital Marketing committee for the club was tasked to collaborate together to create a new visual brand for the club.
The rebrand consists of a new Emblem Logo, Word mark Logo, Typography, Colors, Banner, Apparel, Templates, etc. My task for this rebrand was making a new Emblem logo. A logo with the goal to be used on every item for the rebrand: Social Media, Banner, Flyers, Apparel, etc.
The idea for the emblem came from the goal of learning and implementing responsible computing. To learn how to use technology ethically. This goal resulted in this final emblem logo.
The idea of a planet or earth being featured was chosen because of this reason. First a planet like Saturn was chosen but after feedback earth being featured was chosen. The president requested that we feature iconography of all majors which was placed in the earth background.
The typography and colors used fetured was as followed:
Lastly in the goal for multiple uses across media color variations of the emblem logo is created.
With that same goal above: a black and white version was created as well
This project was for the goal of creating a new emblem logo for Responsible Computing Club, to be used across all platforms to represent the club’s goal of ethical technology use and computing. Also to alert new members that all majors are welcome to join the club. This emblem does a great job of representing this goal.